Why I'll Miss TikTok's Algorithm

With the looming TikTok ban, many are dreading a return to alternative short-form video platforms like Meta's Reels and YouTube's Shorts. While creators often cross-post content, the algorithms differ drastically, impacting user experience.

I'm no algorithm engineer, so I can't explain TikTok's inner workings technically. However, from a user experience perspective, I can highlight why its algorithm excels. Based on my experience across multiple platforms, TikTok's algorithm shines in three key areas:

• Hyper-Personalized Feed: My TikTok "For You" page (FYP) is vastly different from my wife's or friends'. While we occasionally see some overlap, the majority of my content is tailored to my interests. My friends may never see videos I enjoy, and vice versa.
• Content Variety: This is a crucial element of the personalized feed. The FYP showcases a diverse range of related content. Instead of just pushing the same videos or focusing solely on big creators, the algorithm actively seeks out fresh content for you.
• Algorithm Stability: Some dislike this, but I consider it a strength. TikTok's algorithm updates slowly. Changing my FYP requires consistent engagement with a new niche—following creators, liking, commenting, and favoriting multiple videos—before the algorithm shifts. In contrast, Reels and Shorts can drastically alter your feed after a single click or like, often for no apparent reason.

I actively manage my algorithms across different platforms, carefully interacting with content to curate my experience. TikTok's interface feels refreshing because it's less volatile.

This is why a potential TikTok ban is disappointing. If other platforms could improve their algorithms—offering a broader range of content, reducing repetitive videos, and minimizing sensitivity to occasional off-topic searches—the transition wouldn't be so upsetting. I believe TikTok's superior algorithm is its defining feature, setting it apart from competitors.